The Njoy King Menthol Bold 4.5% Nicotine has the same look and feel to regular cigarettes making it a great transition into the e-cigarette world. The NJOY King provides everything you love about smoking without the smoke, ash, chemicals and odor. By turning liquid nicotine into vapor, you are available to smoke the NJOY King e-cig anywhere. The NJOY King is so simple to use, all you have to do is take a draw of the electronic cigarette as you would a traditional cigarette and exhale the vapor. There is no charging or lighting needed to enjoy this premium electronic cigarette, just inhale and you will see the tip glow as you puff just like with regular cigarettes.