MAXX by Alec Bradley was introduced in 2005 as a bold “against the grain” move. Alan Rubin says this about the blend: “I took a huge risk creating the MAXX line. At the time, traditional, smaller ring gauge cigars were en vogue. As an innovator, I wanted to buck the trend. My challenge was to create a line of large cigars with maximum flavor and satisfaction at a great value.”

MAXX is a large format cigar showcasing tobacco from four Latin American countries: Colombia, Honduras, Mexico, and Nicaragua. The wrapper is a dark oily Nicaraguan Maduro while the binder is an exotic and aromatic Costa Rican leaf. MAXX is made by Nestor Placensia at El Paraiso in Honduras.

The MAXX Brand

MAXX houses five vitolas in its line. Even though they’re maxxed out sticks, Alan Rubin upheld his commitment to outstanding quality, great flavor, and unparalleled value.

The smallest ring range in the brand  is 46 and the largest is 60 while the length varies between 4” and 8 ½”.  Vitolas are:

• Maxx Culture (5x58)

• Maxx Nano (4x46)

• Maxx Fixx (5x58)

• Maxx Freak (6 3/8x60)

• Maxx Super Freak (8 ½” x60)

The band features the name MAXX written in white, against a black background with the last letter X filled in red. As the name is written along the length of the cigars, the rest of the band is mostly white but features the company name beneath the brand name but in a considerably smaller font size.

Flavor

These medium to full bodied cigars are hefty in both weight and flavor. Expect earthy notes of wood and leather, coffee, toast, some sweetness, and a lingering spicy highlight. Some BOTL and SOTL may deem these a little too much for a novice and they’re right. MAXX cigars pack quite a punch but they are in no way overwhelming for a seasoned cigar lover. All they are is a strong, satisfying smoke that burns evenly. 

About the company

The Alec Bradley Cigars Company is a renowned cigar company founded in 1996 by Alan Rubin. Fresh from the sale of his father’s hardware business, Rubin decided to follow in his father’s entrepreneurial footsteps but in a different industry. He named his company Alec Bradley after his two sons and 25 years later, the company boasts over 30 highly rated cigar brands including the award winning Prensado.  

About the blender Alan Rubin 

Alan Rubin sold a prosperous business to enter the cigar industry. Inspired by the desire to give smokers an unforgettable experience and “make cigars that people can enjoy”, Alan Rubin has built Alec Bradley into a world-renowned cigar conglomerate. His innovative prowess, passion, persistence and strategic partnerships have granted him great success. Alan Rubin’s sons, Alec and Bradley, inherited his passion and now work for the company.